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Readings in Strategic Marketing
Title Readings in Strategic Marketing : Analysis, Planning, and Implementation Author info Barton A. Weitz, Robin Wensley Author Weitz Barton A. Co-authors Wensley Robin Issue data Chicago : Dryden Press , 1988. - 534 s. Issue 1. ed. ISBN 0-03-020864-5 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * riadenie strategické * analýza trhu * plánovanie strategické * podnik * plánovanie výroby * konkurencia * analýza nákladov * trh * modely trhu Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 677239
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Call number Location Sublocation Info 677239 SEK Sklad knižničného fondu availaible
Number of the records: 1