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Advertising principles, problems, and cases

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    DIRKSEN, Charles J. - KROEGER, Arthur - NICOSIA, Francesco M. Advertising principles, problems, and cases. 5. ed. Homewood : Richard D. Irwin, INC, 1977. 690 s. ISBN 0-256-01925-8. [Copy count : 1, currently available 1, at library only 0]
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