Number of the records: 1
Contemporary advertising
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$a eng 102 $a US 200 1-
$a Contemporary advertising $f William F. Arens 205 $a 6. ed. 210 $a Chicago $c Irwin $d 1996 215 $a 501 s. 610 1-
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$a televízia $9 eu_un_auth*h0006450 610 1-
$a komunikácia marketingová $9 eu_un_auth*h0002810 610 1-
$a etika $9 eu_un_auth*h0002020 610 1-
$a marketing priamy $9 eu_un_auth*h0003223 610 1-
$a direct mailing $9 eu_un_auth*h0001697 610 1-
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$a Arens $b William F. $3 eu_un_auth*p0026239 $4 070 801 -0
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Number of the records: 1