Number of the records: 1
How customers think
Title How customers think : essential insights into the mind of the market Author info Gerald Zaltman Author Zaltman Gerald Issue data Boston : Harvard Business School Press , 2003. - xxii, 323 s. ISBN 1-57851-826-1 Document kind monographs Language English Country of Edition United States of America systematics 366 - Spotrebiteľ a jeho problémy Keywords spotrebitelia * správanie spotrebiteľa * psychológia * psychológia trhu * marketing Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 791940
book
Call number Location Sublocation Info 791940 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1