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The Ethics in the Product Marketing

  1. MAJTÁN, Štefan - DUBCOVÁ, Gabriela. The Ethics in the Product Marketing. In Ekonomika a management : vědecký časopis Fakulty podnikohospodářské Vysoké školy ekonomické v Praze. - Praha : Podnikohospodářská fakulta VŠE v Praze. ISSN 1802-8934, 2008, č. 2. VEGA 1/4579/07, VEGA 1/3828/06
    Ohlasy:
    [1] AL-HAKIMI, Mohammed A. - SALEH, Moad Hamod - BORADE, Dileep B. - HASAN, Murad Baqis - SHARMA, Dhanraj. Competitor orientation and SME performance in competitive environments: the moderating effect of marketing ethics. In JOURNAL OF ENTREPRENEURSHIP IN EMERGING ECONOMIES. ISSN 2053-4604, 2022. Dostupné na: https://doi.org/10.1108/JEEE-12-2021-0486., Registrované v: WOS
    SALEH, Moad Hamod - AL-HAKIMI, Mohammed A. The Effect of Marketing Ethics as a Moderator on the Relationship Between Competitor Orientation and SMEs' Performance in Saudi Arabia. In SAGE OPEN, 2022, vol. 12, no. 3, pp. 19454-19454. ISSN 2158-2440., Registrované v: WOS, CCC
Number of the records: 1  

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