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Towards effective place brand management
Title Towards effective place brand management : branding european cities and regions Author info edited by Gregory Ashworth, Mihalis Kavaratzis Another authors Ashworth Gregory (Editor) Kavaratzis Mihalis (Editor) Issue data Cheltenham : Edward Elgar , 2010. - xiv, 279 s. ISBN 978-1-84844-242-9 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * imidž * riadenie * ruch cestovný * identita podniková Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 871604
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Call number Location Sublocation Info 871604 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1