Values and Life Style Segmentation of Older Consumers

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Title	Values and Life Style Segmentation of Older Consumers
Translation	Segmentácia hodnôt a životného štýlu starších spotrebiteľov
Author info	Dagmar Lesáková
Author	Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF
Source document	Enterprise and competitive environment : conference abstract proceedings : [17th annual international conference, march 6-7, 2014, Brno, Czech Republic]. S. 228 CD-ROM. - Bučovice : Martin Stříž Publishing, 2014 ; Enterprise and competitive environment International conference. ISBN 978-80-87106-74-7
Note	Abstrakt
Document kind	schedule of articles from year books
Language	English
Country of Edition	Czech Republic
Public work category	Abstractions of scientific titles in year-books from international conferences
Database	PUBLIKAČNÁ ČINNOSŤ
No. of Archival Copy	E14 00258-016, originál dokumentu

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