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The Application of importance-performance analysis (IPA) in evaluating retail services
Title The Application of importance-performance analysis (IPA) in evaluating retail services Author info Dagmar Lesáková Author Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF Source document Knowledge for market use 2016: our interconnected and divided world : international scientific conference : 8-9 September 2016, Olomouc. P. 270-275. - Olomouc : Societas scientiarum Olomucensis II, 2016 ; Knowledge for market use 2016: our interconnected and divided world Conference / Chovancová Miloslava. ISBN 978-80-87533-14-7 Note VEGA 1/0612/15. - Registrovaný: Web of Science Document kind schedule of articles from year books Language English Country of Edition Czech Republic systematics 366 - Spotrebiteľ a jeho problémy Keywords potraviny * nákup * seniori * správanie spotrebiteľa * spokojnosť zákazníkov * maloobchod * služby obchodné Public work category Reports at international scientific conferences Registered in WOS Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E16 00882-001, kópia plného textu
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