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The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0
- UNGERMAN, Otakar. The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0. In Journal of Competitiveness : Scientific Journal from the Field of Management and Economics. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně, 2018. ISSN 1804-1728, 2018, no. 2, pp. 132-148.
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