Number of the records: 1
Age Identification in Elderly Segment and Its Impact on Marketing Communication
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$a Age Identification in Elderly Segment and Its Impact on Marketing Communication $f Dagmar Lesáková 300 $a abstrakt 463 -1
$1 001 eu_un_cat*0252742 $1 010 $a 978-80-7509-654-8 $1 200 1 $a Enterprise and Competitive Environment 2019 $b elektronický zdroj $e Abstracts of the 22nd Annual International Conference, March 21–22, 2019, Mendel University, (Brno, Czech Republic) $f Editors: Svatopluk Kapounek, Hana Vránová $v Pp. 35 $1 210 $a Brno $c Mendel University in Brno $d 2019 $1 215 $a online 73 s. $1 702 1 $3 eu_un_auth*0024748 $a Kapounek $b Svatopluk $4 340 $1 702 1 $3 eu_un_auth*0073906 $a Vránová $b Hana $4 340 $1 710 12 $a Enterprise and Competitive Environment 2019 $b Annual International Conference $d 22. $e Brno, Czech Republic $f 21.–22.3.2019 541 1-
$a Identifikácia veku segmentu seniorov a jeho vplyv na marketingovú komunikáciu 700 -1
$3 eu_un_auth*p0048949 $a Lesáková $b Dagmar $p EUBOBFKMA $4 070 $9 100 $f 1949- $T Katedra marketingu OBF 801 -0
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Number of the records: 1