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Essentials of Marketing
Title Essentials of Marketing Author info Jim Blythe, Jane Martin Author Blythe Jim Co-authors Martin Jane Issue data Harlow : Pearson , 2019. - 361 s. Issue 7th Edition ISBN 978-1-292-24410-5 (print) , 978-1-292-24413-6 (PDF) , 978-1-292-29880-1 (ePub) Document kind textbooks Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * spotrebitelia * nákup * správanie spotrebiteľa * výskum trhu * segmentácia * produkty * značky výrobkov * stratégia cenová * distribúcia * plánovanie * služby Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 911264
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Call number Location Sublocation Info 911264 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1