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Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market

  1. POLLÁK, František - MARKOVIČ, Peter. Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market. - Registrovaný: Web of Science, Registrovaný: Scopus. In Administrative Sciences. - Basel : MDPI. ISSN 2076-3387, 2021, vol. 11, no. 3, pp. [1-16] online. VEGA 1/0240/20, VEGA 1/0140/21
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    [1] ZHYGALKEVYCH, Zhanna - ZALIZNIUK, Viktoriia - SMERICHEVSKYI, Serhii - ZABASHTANSKA, Tetiana - ZATSARYNIN, Serhii - TULCHYNSKIY, Rostislav. Features and Tendencies of the Digital Marketing Use in the Activation of the International Business Activity. In INTERNATIONAL JOURNAL OF COMPUTER SCIENCE AND NETWORK SECURITY. ISSN 1738-7906, 2022, vol. 22, no. 1, pp. 77-84. Dostupné na: https://doi.org/10.22937/IJCSNS.2022.22.1.12., Registrované v: WOS
    [1] FANELLI, Rosa Maria. Barriers to Adopting New Technologies within Rural Small and Medium Enterprises (SMEs). In SOCIAL SCIENCES-BASEL, 2021, vol. 10, no. 11. Dostupné na: https://doi.org/10.3390/socsci10110430., Registrované v: WOS
    JADHAV, Gauri Girish - GAIKWAD, Shubhangi Vitthal - BAPAT, Dhananjay. A systematic literature review: digital marketing and its impact on SMEs. In JOURNAL OF INDIAN BUSINESS RESEARCH, 2023, vol. 15, no. 1, pp. 76-91. ISSN 1755-4195. Dostupné na: https://doi.org/10.1108/JIBR-05-2022-0129., Registrované v: WOS, SCOPUS
    CAMILA BERMEO-GIRALDO, Maria - VALENCIA-ARIAS, Alejandro - RAMOS DE ROSAS, Javier D. - BENJUMEA-ARIAS, Martha - VILLANUEVA CALDERON, Juan Amilcar. Factors Influencing the Use of Digital Marketing by Small and Medium-Sized Enterprises during COVID-19. In INFORMATICS-BASEL, 2022, vol. 9, no. 4. Dostupné na: https://doi.org/10.3390/informatics9040086., Registrované v: WOS, SCOPUS
    MUELLER-PEREZ, Jessica - SARAHI GARZA-MUNIZ, Viridiana - ACEVEDO-DUQUE, Angel - EMPERATRIZ GARCIA-SALIRROSAS, Elizabeth - ALBERTO ESPONDA-PEREZ, Jorge - ALVAREZ-BECERRA, Rina. The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools. In SUSTAINABILITY, 2022, vol. 14, no. 19., Registrované v: WOS, CCC, SCOPUS
    JUNG, Sang-Uk - SHEGAI, Valeriia. The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size. In SUSTAINABILITY, 2023, vol. 15, no. 7. Dostupné na: https://doi.org/10.3390/su15075711., Registrované v: WOS, SCOPUS, CCC
    HASANI, Tahereh - REZANIA, Davar - LEVALLET, Nadege - O'REILLY, Norman - MOHAMMADI, Mohammad. Privacy enhancing technology adoption and its impact on SMEs' performance. In INTERNATIONAL JOURNAL OF ENGINEERING BUSINESS MANAGEMENT, 2023, vol. 15, ISSN 1847-9790. Dostupné na: https://doi.org/10.1177/18479790231172874., Registrované v: WOS, SCOPUS
    YIN, Zecheng - YANG, Yu. An Evaluation of the Financial Impact on Business Performance of the Adoption of E-Business via Blockchain Technology. In International Journal of Data Warehousing and Mining, 2023, vol. 19, no. 6, ISSN 15483924. Dostupné na: https://doi.org/10.4018/IJDWM.319970., Registrované v: SCOPUS
    DAUD, Ibrahim - NURJANNAH, Dewi - MOHYI, Achmad - AMBARWATI, Titiek - CAHYONO, Yoyok - HARYOKO, An Drean Eko - HANDOKO, Agus Leo - PUTRA, Riyan Sisiawan - WIJOYO, Hadion - ARI-YANTO, Aris - JIHADI, M. The effect of digital marketing, digital finance and digital payment on finance performance of indonesian smes. In International Journal of Data and Network Science, 2022, vol. 6, no. 1, pp. 37-44. ISSN 25618148. Dostupné na: https://doi.org/10.5267/J.IJDNS.2021.10.006., Registrované v: SCOPUS
    NUSEIR, Mohammed T. - ALJUMAH, Ahmad Ibrahim - EL-REFAE, Ghaleb A. Digital marketing and public relations: A way to promote public relations value. In International Journal of Data and Network Science, 2022, vol. 6, no. 4, pp. 1331-1340. ISSN 25618148. Dostupné na: https://doi.org/10.5267/j.ijdns.2022.6.002., Registrované v: SCOPUS
    BRUCE, Emmanuel - ZHAO, Shurong - YING, Du - MENG, Yaqi - AMOAH, John - EGALA, Sulemana Bankuoru. The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana. In SUSTAINABILITY, 2023, vol. 15, no. 6. Dostupné na: https://doi.org/10.3390/su15064760., Registrované v: WOS, SCOPUS, CCC
    BUVÁR, Ágnes - GÁTI, Mirkó. Digital marketing adoption of microenterprises in a technology acceptance approach. In Management and Marketing, 2023, vol. 18, no. 2, pp. 127-144. ISSN 18420206. Dostupné na: https://doi.org/10.2478/mmcks-2023-0008., Registrované v: SCOPUS, WOS
    CSÁKNÉ FILEP, Judit - MARTYNIUK, Olga Anna - WOJTYRA-PERLEJEWSKA, Marta. The state of family business research in the Visegrád countries. In Journal of Family Business Management, 2023. ISSN 20436238. Dostupné na: https://doi.org/10.1108/JFBM-04-2023-0057., Registrované v: SCOPUS, WOS
    BRADAČ HOJNIK, Barbara - HUĐEK, Ivona. Small and Medium-Sized Enterprises in the Digital Age: Understanding Characteristics and Essential Demands. In Information (Switzerland), 2023, vol. 14, no. 11. Dostupné na: https://doi.org/10.3390/info14110606., Registrované v: SCOPUS, WOS
Number of the records: 1  

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