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Perspectives on Consumer Behaviour
Title Perspectives on Consumer Behaviour : Theoretical Aspects and Practical Applications Author info editor Włodzimierz Sroka Another authors Sroka Włodzimierz (Editor) Issue data Cham : Springer , 2020. - 338 s. ISBN 978-3-030-47379-2 DOI 10.1007/978-3-030-47380-8 Document kind miscellanea Language English Country of Edition Switzerland systematics 366 - Spotrebiteľ a jeho problémy Keywords správanie spotrebiteľa * prieskum marketingový * rozhodovanie nákupné * budovanie značky Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 927372
book
Call number Location Sublocation Info 927372 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1