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I Should Be More Sustainable, Shouldn´t I? Study of the Evolution of Sustainability Features in Customer Behaviour of Generation X and Y
Title I Should Be More Sustainable, Shouldn´t I? Study of the Evolution of Sustainability Features in Customer Behaviour of Generation X and Y Translation Mal by som byť udržateľnejší, nie? Štúdia vývoja funkcií udržateľnosti v správaní zákazníkov generácie X a Y Author info Janka Kopaničová, Dagmar Klepochová, Dana Vokounová, Marína Korčoková Author Kopaničová Janka EUBOBFKMA - Katedra marketingu OBF Co-authors Klepochová Dagmar EUBOBFKMA - Katedra marketingu OBF Vokounová Dana EUBOBFKMA - Katedra marketingu OBF Korčoková Marína EUBOBFKMA - Katedra marketingu OBF Source document Central and Eastern Europe in the Changing Business Environment : 24th International Joint Conference : Book of Abstracts : 23 - 24 May 2024, Bratislava, Slovakia - Prague, Czech Republic. P. 25. - Praha : Nakladatelství Oeconomica, 2024 / Artiukhov Artem ; Baumöhl Eduard ; Central and Eastern Europe in the Changing Business Environment International Joint Conference. ISBN 978-80-245-2520-4 Note Abstrakt Document kind schedule of articles from year books Language English Country of Edition Czech Republic Keywords spotreba udržateľná * správanie spotrebiteľa * zákazníci * generácie * výskum * Slovensko Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E24 00271-008, kópia plného textu
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