Number of the records: 1  

Marketing Strategy

  1. Title Marketing Strategy : A Customer-Driven Approach
    Author infoSteven P. Schnaars
    Author Schnaars Steven P.
    Issue dataNew York : The Free Press , 1991. - 319 s.
    Issue1. ed.
    ISBN0-02-927953-4
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * spotrebitelia * trh * plánovanie strategické * konkurencieschopnosť * výrobky * analýza trhu * PIMS * kvalita výrobkov * správanie
    DatabaseBOOKS
    Copy count2, currently available 2, at library only 0
    Call number677251, 737548

    Call numberLocationSublocationInfo
    677251SEKSklad knižničného fonduavailaible
    737548SEKSklad knižničného fonduavailaible

Number of the records: 1  

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