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Principles of Marketing

  1. Title Principles of Marketing
    Author infoThomas C. Kinnear, Kenneth L. Bernhardt
    Author Kinnear Thomas C.
    Co-authors Bernhardt Kenneth L.
    Issue dataGlenview : Scott, Foresman and Co. , 1990. - 765 s.
    Issue3. ed.
    ISBN0-673-38565-5
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * manažment * plánovanie strategické * analýza trhu * spotrebitelia * správanie * výskum trhu * vývoj výrobku * distribúcia * obchod * predaj * tvorba cien * trh medzinárodný
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677285

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