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Instructor's Resource Manual Marketing

  1. Title Instructor's Resource Manual Marketing : Concepts and Strategies
    Author infoWilliam M. Pride, O.C. Ferrell
    Author Pride William M.
    Co-authors Ferrell O. C.
    Issue dataBoston : Houghton Mifflin Co. , 1991. - 341 s. + nesamostat. príl.
    Issue7. ed.
    ISBN0-395-57301-7
    Document kindpríručky praktické
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * veľkoobchod * maloobchod * cesty odbytové * plánovanie strategické * správanie * pojmy * ceny nákupné * marketing medzinárodný * prieskum trhu * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number715643

    Call numberLocationSublocationInfo
    715643SEKSklad knižničného fonduavailaible

Number of the records: 1  

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