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Fundamentals of Marketing

  1. Title Fundamentals of Marketing
    Author infoWilliam J. Stanton
    Author Stanton William J.
    Issue dataNew York : MacGraw-Hill , 1981. - 604 s.
    Issue6. ed.
    ISBN0-07-060891-1
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * manažment * spotrebitelia * správanie * obchod * tvorba cien * plánovanie * služby * trh * trh medzinárodný
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number723376

    Call numberLocationSublocationInfo
    723376SEKSklad knižničného fonduavailaible

Number of the records: 1  

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