Number of the records: 1
Advertising and promotion management
Title Advertising and promotion management Author info John R. Rossiter, Larry Percy Author Rossiter John R. Co-authors Percy Larry Issue data New York : MacGraw-Hill Book Company , 1987. - 649 s. ISBN 0-07-053907-3 Document kind monographs Language English Country of Edition United States of America systematics 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations Keywords reklama * propagácia * propagácia priama * propagácia skrytá * podpora predaja * marketing * kreativita * stratégia marketingová Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 748287
book
Call number Location Sublocation Info 748287 SEK Sklad knižničného fondu availaible
Number of the records: 1