Number of the records: 1
The new strategic brand management
Title The new strategic brand management : creating and sustaining brand equity long term Author info Jean-Noel Kapferer Author Kapferer Jean-Noel Issue data London : Kogan Page , 2008. - 560 s. Issue 4th ed. ISBN 978-0-7494-5085-4 Document kind monographs Language English Country of Edition Great Britain systematics 620.2 - Náuka o tovare. Tovaroznalectvo Keywords značky kvality * služby * produkty * farmakológia * obchod * internet * mestá * myslenie ekonomické * televízia * univerzity * školy * kapitál vlastný * trh * riadenie strategické * financie Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 824131
book
Call number Location Sublocation Info 824131 SEK Sklad knižničného fondu availaible
Number of the records: 1