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Role of Brand Loyalty in Purchase of Sports Shoes

  1. GROSSMANOVÁ, Marta - VOJTKOVÁ, Mária - KITA, Pavol. Role of Brand Loyalty in Purchase of Sports Shoes. In Vezetéstudomány. - Budapest : Budapesti Corvinus egyetem, 2009. ISSN 0133-0179, 2009, évf. XL, sz. 6, s. 60-67.
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