Number of the records: 1
Role of Brand Loyalty in Purchase of Sports Shoes
- GROSSMANOVÁ, Marta - VOJTKOVÁ, Mária - KITA, Pavol. Role of Brand Loyalty in Purchase of Sports Shoes. In Vezetéstudomány. - Budapest : Budapesti Corvinus egyetem, 2009. ISSN 0133-0179, 2009, évf. XL, sz. 6, s. 60-67
Ohlasy:
[3] TAICHON, Paramaporn - QUACH, Thu Nguyen - LOBO, Antonio. Marketing communications: factors influencing brand loyalty of internet service providers. In Proceedings of the 2013 Australian and New Zealand Marketing academy conference (ANZMAC). Auckland : [s.n.], 2013. Dostupné na: http://researchbank.swinburne.edu.au/vital/access/manager/Repository/swin:35150
[1] THAICHON, Paramaporn - QUACH, Thu Nguyen. Integrated Marketing Communications and Their Effects on Customer Switching Intention. In Journal of Relationship Marketing. ISSN 15332667, 2016-04-02, 15, 1-2, pp. 1-16., Registrované v: SCOPUS
[1] THAICHON, Paramaporn - QUACH, Thu Nguyen. From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention. In Journal of Relationship Marketing. ISSN 15332667, 2015-01-01, 14, 3, pp. 197-219.
[4] KITA, Jaroslav. Nákup a predaj : obchodné funkcie priemyselných podnikov. Recenzovali: Miroslava Szarková, Viera Čihovská. 1. vyd. Bratislava : Wolters Kluwer, 2017. 232 s. [10,75 AH]. Ekonómia. VEGA 1/0282/15. ISBN 978-80-8168-552-1.
Number of the records: 1