Number of the records: 1
Creating powerful brands in consumer, service and industrial markets
Title Creating powerful brands in consumer, service and industrial markets Author info Leslie de Chernatony and Malcolm McDonald Author Chernatony Leslie de Co-authors McDonald Malcolm Corporation The Chartered Institute of Marketing Issue data Oxford : Butterworth-Heinemann , 1998. - xiii, 430 s. Issue 2nd ed. ISBN 0-7506-2240-7 Document kind monographs Language English Country of Edition Great Britain systematics 620.2 - Náuka o tovare. Tovaroznalectvo Keywords značky výrobkov * značky výrobné * značky kvality * manažment produktový * trh * trh výrobkov * trh spotrebiteľský * zákazníci Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 840612
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Call number Location Sublocation Info 840612 SEK Sklad knižničného fondu availaible
Number of the records: 1