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Corporate identity in Slovak automotive industry - example of Volkswagen

  1. Title Corporate identity in Slovak automotive industry - example of Volkswagen
    TranslationPodniková identita v slovenskom automobilovom priemysle - príklad Volkswagenu
    Author infoLenka Šimorová
    Author Šimorová Lenka EUBOBFKMO - Katedra medzinárodného obchodu OBF
    Source document Scientific papers from doctoral study : [zborník príspevkov]. S. 115-129. - Bratislava : Vydavateľstvo EKONÓM, 2012. ISBN 978-80-225-3522-9
    NoteIGM 2316077
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionSlovak Republic
    systematics 65.011.1 - Politika podnikania. Podniková stratégia
    Keywords priemysel automobilový * Slovensko * identita podniková * kultúra podniková * komunikácia firemná
    Public work categoryScientific titles in home noticed scientific year-books (not conference)
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE12 01716-007, originál dokumentu

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