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Influencing Consumer Decision-making in the mHealth Sector - a Slovakia and Australia Study
Title Influencing Consumer Decision-making in the mHealth Sector - a Slovakia and Australia Study Translation Ovplyvňovanie rozhodovania spotrebiteľov v sektore zdravotníctva - štúdia zo Slovenska a Austrálie Author info Andrej Miklosik, Maria Hasprova, Stefan Zak Author Miklošík Andrej EUBOBFKMA - Katedra marketingu OBF Co-authors Hasprová Mária EUBOBFKMA - Katedra marketingu OBF Žák Štefan EUBOBFKMA - Katedra marketingu OBF Source document Proceedings of Melbourne international business and social science research conference 2017 [MIBSRC 2017] : Melbourne, 28-30 october, 2017. P. 36. - Melbourne : Australian academy of business leadership, 2017 ; Melbourne international business and social science research conference 2017 [MIBSRC 2017]. ISBN 978-0-9946029-7-8 Note Abstrakt Document kind schedule of articles from year books Language English Country of Edition Australia Keywords zákazníci * spotrebitelia * rozhodovanie * zdravie * zdravotníctvo * marketing * propagácia * reklama * technológie nové * telefón mobilný * porovnanie medzinárodné * Slovensko * Austrália Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E17 00793-001, kópia plného textu
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Number of the records: 1