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Possibilities and Problems of Marketing Performance Evaluation in Terms of Marketing Assets
Title Possibilities and Problems of Marketing Performance Evaluation in Terms of Marketing Assets Translation Možnosti a problémy hodnotenia marketingovej výkonnosti z hľadiska marketingových aktív Author info Dana Hrušovská Author Hrušovská Dana EUBFPMKPO - Katedra podnikovohospodárska FPM Source document Proceedings of the 1st Sustainable Solutions for Growth SSG 2018 Conference : Book of Abstracts. P. 43 online. - Wrocław : Wojciech Budzianowski Consulting Services, 2018 / Budzianowski Wojciech ; First Sustainable Solutions for Growth SSG 2018 Conference. ISBN 978-83-948507-3-9 Note Abstrakt Document kind schedule of articles from year books Language English Country of Edition Poland Keywords marketing * výkonnosť * značky * lojálnosť zákazníkov Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E18 00520-003, kópia plného textu
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