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Principles of Marketing
Title Principles of Marketing Author info Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He Author Kotler Philip Co-authors Armstrong Gary Harris Lloyd C. He Hongwei Issue data Harlow : Pearson , 2020. - 689 s. Issue 8th European Edition ISBN 978-1-292-26956-6 (print) , 978-1-292-26960-3 (PDF) , 978-1-292-26961-0 (ePub) Document kind textbooks Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * zákazníci * stratégia marketingová * informácie * správanie spotrebiteľa * produkty * služby * značky * komunikácia marketingová * reklama * výhody konkurenčné * zodpovednosť spoločenská Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 910975
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Call number Location Sublocation Info 910975 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1