Number of the records: 1
Influence of Non-Product Related Attributes on Media Brands Consumption
Title Influence of Non-Product Related Attributes on Media Brands Consumption Translation Vplyv atribútov nesúvisiacich s výrobkom na mediálnu spotrebu značiek Author info Linda Saulite, Deniss Sceulovs, František Pollák Author Saulite Linda Co-authors Sceulovs Deniss Pollák František EUBFPMKPF - Katedra podnikových financií FPM Source document SOI & Riga Technical University 2021 Conference : Open Innovation and Business Model after Pandemic of COVID-19. Pp. 71 online. - Riga : Society of Open Innovation: Technology, Market, and Complexity, 2021 Document kind schedule of articles from year books Language English Country of Edition Lithuania Keywords spotreba * značky * produkty * médiá Public work category Abstrakty odborných prác zo zahraničných podujatí (konferencie...) Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E21 00718-001, kópia plného textu
article
Number of the records: 1