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Fundamentals of Marketing

  1. Title Fundamentals of Marketing
    Author infoWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker
    Author Stanton William J.
    Co-authors Etzel Michael J.
    Walker Bruce J.
    Issue dataNew York : MacGraw-Hill , 1991. - 688 s.
    Issue8. ed.
    ISBN0-07-060957-8
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * trh * výrobky * tvorba cien * distribúcia * predaj * služby * trh medzinárodný * manažment * spotrebitelia
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677290

    Call numberLocationSublocationInfo
    677290SEKSklad knižničného fonduavailaible

Number of the records: 1  

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