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Theory of business image - the complex level interpretation and its practical application
Title Theory of business image - the complex level interpretation and its practical application Author info Darina Hornáčková, Vanda Lieskovská Author Hornáčková Darina Co-authors Lieskovská Vanda EUBPHFKMR - Katedra marketingu a obchodu PHF Source document Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference. S. 116-121. - Banská Bystrica : Faculty of Economics of Matej Bel University, 2003. ISBN 80-8055-815-9 Document kind schedule of articles from year books Language English Country of Edition Slovak Republic Public work category Invited reports at home scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E03 00127-001, FHI - Archív EPC, kópia plného textu
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Number of the records: 1