Number of the records: 1
New trends of digital marketing in retail
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$a New trends of digital marketing in retail $f Peter Drábik, Róbert Rehák, Štefan Žák 301 $a VEGA 1/0134/14 330 $a Moderný marketingový koncept SoLoMo v maloobchode - sociálne médiá, lokálny a moderný marketing. Smartfóny a geolokácia zákazníka s predavačom. 463 -1
$1 001 eu_un_cat*0195631 $1 010 $a 978-80-87500-55-2 $1 200 1 $a Current challenges of marketing and their application in practice $b elektronický zdroj $e scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic $f collective of authors, edited by: Daniela Kolouchová $g reviewers: Jaroslav Kita, Miroslav Karlíček ... [et al.] $v pp. 119-127 CD-ROM $1 210 $a Zlín $c Radim Bačuvčík - VeRBuM $d 2014 $1 215 $a CD-ROM [152 s.] $1 702 1 $3 eu_un_auth*0057628 $a Kolouchová $b Daniela $4 340 $1 702 1 $3 eu_un_auth*p0048734 $a Kita $b Jaroslav $4 675 $1 702 1 $3 eu_un_auth*0005572 $a Karlíček $b Miroslav $4 675 $1 710 12 $a Current challenges of marketing and their application in practice $b International scientific conference $d 4. $e Praha, Česko $f 3.4.2014 541 1-
$a Nové trendy v maloobchodnom marketingu 610 1-
$9 eu_un_auth*h0003211 $a marketing 610 1-
$9 eu_un_auth*h0001691 $a digitalizácia 610 1-
$9 eu_un_auth*0057282 $a médiá sociálne 610 1-
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Number of the records: 1