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The Use of marketing audit as a tool for efficiency

  1. HRUŠOVSKÁ, Dana - MATUŠOVIČ, Martin. The Use of marketing audit as a tool for efficiency. In Marketing management, trade, financial and social aspects of business. International scientific conference. Marketing management, trade, financial and social aspects of business : conference proceedings of the 3rd international scientific conference : october 22 - 23, 2015, Košice, Slovak Republic. - Košice : Faculty of Business Economics with seat in Košice, 2016. ISBN 978-80-225-4163-3, s. 59-62 CD ROM. VEGA 1/0546/15 (50 %), VEGA 1/0784/15 (50 %). 1/0546/15, VEGA, Hodnotenie výkonnosti moderných marketingových prístupov a ich dosah na výkonnosť podniku.
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