Number of the records: 1
Low-cost marketing and marketing minimalism
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$a Low-cost marketing and marketing minimalism $f Barbora Paholková, Mária Dzurová 301 $a VEGA 1/0178/14 321 $a Registrovaný: Web of Science 330 $a Marketingový minimalizmus ako nový trend marketingu. Nízkonákladový marketing. Marketingová komunikácia na internete, výhody využitia sociálnych sietí v marketingu. Marketingové nástroje sociálnych sietí. 463 -1
$1 001 eu_un_cat*0217310 $1 010 $a 978-80-245-2145-9 $1 011 $a 2453-6113 $1 200 1 $a Central and Eastern Europe in the changing business environment $e proceedings of 16th international joint conference : may 27, 2016, Prague, Czech Republic and Bratislava, Slovakia $g edited by: Iveta Černá $g reviewers: Peter Baláž ... [et al.] $v P. 121-132 $1 210 $a Prague $c Oeconomica Publishing House, University of Economics, Prague $d 2016 $1 215 $a 371 s. $1 702 1 $3 eu_un_auth*p0039336 $a Černá $b Iveta $4 340 $1 702 1 $3 eu_un_auth*p0020827 $a Baláž $b Peter $4 675 $1 702 1 $3 eu_un_auth*0034530 $a Bolotov $b Ilya $4 675 $1 710 12 $a Central and Eastern Europe in the changing business environment $b International joint conference $d 16. $e Prague, Czech Republic and Bratislava, Slovakia $f 27.5.2016 610 1-
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$9 eu_un_auth*h0002810 $a komunikácia marketingová 610 1-
$9 eu_un_auth*h0003627 $a nástroje marketingové 610 1-
$9 eu_un_auth*h0002526 $a internet 610 1-
$9 eu_un_auth*0036802 $a siete sociálne 675 $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing 700 -1
$3 eu_un_auth*0049586 $a Paholková $b Barbora $p EUBOBFKMA $9 50 $4 070 $T Katedra marketingu OBF 701 -1
$3 eu_un_auth*p0020251 $a Dzurová $b Mária $p EUBOBFKMA $4 070 $9 50 $f 1953- $T Katedra marketingu OBF 801 -0
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Number of the records: 1