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Introduction to marketing metrics and characreristics of selected online marketing metrics
- HOJDIK, Vladimír. Introduction to marketing metrics and characreristics of selected online marketing metrics. In DOKBAT 2017. Annual international Bata conference for Ph.D. students and young researchers. DOKBAT 2017 : conference proceedings : 13th annual international Bata conference for Ph.D. students and young researchers : 26.4.2017, [Zlín, Czech Republic]. - Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2017. ISBN 978-80-7454-654-9, pp. 144-151 online. VEGA 1/0546/15.
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