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Do Service Quality and Social Media Marketing Improve Customer Retention in Hotels? Testing the Mediation Effect

  1. CHERAGHALIZADEH, Romina - DĚDKOVÁ, Jaroslava. Do Service Quality and Social Media Marketing Improve Customer Retention in Hotels? Testing the Mediation Effect. In E+M. Ekonomie a management : vědecký open access časopis. - Liberec : Ekonomická fakulta Technické univerzity v Liberci, 2022. ISSN 1212-3609, 2022, roč. 25, č. 2, s. 118–133.
Number of the records: 1  

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