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Intervention and Adaptation Options for Measuring Brand Trust in the Context of Its Dimensionality with an Emphasis on the Generational Context
- NAĎOVÁ KROŠLÁKOVÁ, Monika - ČVIRIK, Marián - MARTÍNEZ, José Manuel Guaita. Intervention and Adaptation Options for Measuring Brand Trust in the Context of Its Dimensionality with an Emphasis on the Generational Context. - Registrovaný: Web of Science. In ESIC Market : Economics and Business Journal. - Madrid : Escuela Superior Gestion Comercial & Marketing. ISSN 0212-1867, 2024, vol. 55, no. 2, pp. 1-19. I-24-105-00
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D'ANIELLO, Giuseppe - FOTIA, Lidia. Blockchain and AI-based methods for trust management in IoT: A comprehensive survey. In INTERNET OF THINGS, 2025, vol. 34. ISSN 2543-1536. Dostupné na: https://doi.org/10.1016/j.iot.2025.101755., Registrované v: WOS, SCOPUS, CCC
DÚBRAVSKÁ, Kristína. The Attitude of Generation Z Consumers Towards Nutritional Supplements: Cognitive Aspects. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : 25th International Joint Conference. - Bratislava : Vydavateľstvo EKONÓM, Bratislava University of Economics and Business, 2025. ISBN 978-80-225-5225-7. ISSN 2453-6113, pp. 116-125.
COBO RUIZ, Sara et al. Truck manufacturers in Europe: collusive businesses and markets, and an approach to estimating economic impact. In ESIC Market, 2026, vol. 57, no. 1. Dostupné na: https://doi.org/10.7200/esicm.57.453
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