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Contemporary Advertising

  1. Title Contemporary Advertising
    Author infoCourtland L. Bovée, William F. Arens
    Author Bovée Courtland L.
    Co-authors Arens William F.
    Issue dataHomewood : IRWIN , 1992. - 718 s.
    Issue4. ed.
    ISBN0-256-09196-X
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 659.1 - Propagácia. Reklama
    Keywords reklama * podnikanie * stratégia podniková * spotrebitelia * správanie spotrebiteľa * tvorba reklamy * prostriedky reklamné * práca s verejnosťou
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number710093

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    Call numberLocationSublocationInfo
    710093SEKSklad knižničného fonduavailaible

Number of the records: 1  

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