Number of the records: 1  

Consumerism

  1. Title Consumerism : Search for the Consumer Interest
    Author infoEdit. David A. Aaker, George S. Day
    Another authors Aaker David A. (Editor)
    Day George S. (Editor)
    Issue dataNew York, London : The Free Press : Collier Macmillan Publ. , 1982. - 500 s.
    Issue4. ed.
    ISBN0-02-900150-1
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 366 - Spotrebiteľ a jeho problémy
    Keywords spotreba * spotrebitelia * ochrana spotrebiteľa * reklamácie * potreby * potreby životné * marketing * riziko spotrebiteľské * nákup * systémy informačné * reklama * zákazníci * technika predaja
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number738335

    Call numberLocationSublocationInfo
    738335SEKSklad knižničného fonduavailaible

Number of the records: 1  

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