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Advertising Procedure

  1. Title Advertising Procedure
    Author infoOtto Kleppner, Thomas Russell, Glenn Verrill
    Author Kleppner Otto
    Co-authors Russell Thomas
    Verrill Glenn
    Issue dataEnglewood Cliffs : Prentice Hall , 1983. - 636 s.
    Issue8. ed.
    Edition The Prentice-Hall Series in Marketing
    ISBN0-13-643213-1
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 659.1 - Propagácia. Reklama
    Keywords reklama * propagácia * podpora podnikania * podpora predaja * tvorba reklamy * prostriedky reklamné * správanie spotrebiteľa * médiá * výskum
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number742680

    Call numberLocationSublocationInfo
    742680SEKSklad knižničného fonduavailaible

Number of the records: 1  

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