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The PIMS principles

  1. Title The PIMS principles : linking strategy to performance
    Author infoRobert D. Buzzell, Bradley T. Gale
    Author Buzzell Robert D.
    Co-authors Gale Bradley T.
    Issue dataNew York : The Free Press , 1987. - 322 s.
    ISBN0-02-904430-8
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords zisk * stratégia marketingová * trh * stratégia obchodná * portfólio * plánovanie * kvalita * kapitál * pracovníci riadiaci * konkurencia
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number748746

    Call numberLocationSublocationInfo
    748746SEKSklad knižničného fonduavailaible

Number of the records: 1  

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