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Neue trends im internationalen marketing
- LESÁKOVÁ, Dagmar - MÜHLBÄCK, Klaus - TRNKOVÁ, Zora. Neue trends im internationalen marketing. In Ekonomické rozhľady : vedecký časopis Ekonomickej univerzity v Bratislave. - Bratislava : Ekonomická univerzita v Bratislave, 2007. ISSN 0323-262X, 2007, roč. 36, č. 4, s. 444-456. VEGA 1/4582/07
Ohlasy:
[3] MURA, Ladislav - GRUBLOVÁ, Eva - GECÍKOVÁ, Ivana - KOZELOVÁ, Dagmar. An analysis of business internationalization models. In Studia universitatis Babeş-Bolyai oeconomica. Cluj-Napoca (Romania) : Babeş-Bolyai university of Cluj Napoca, 2011. ISSN 1220-0506. Vol. 56, no. 2 (august 2011), p. 16-28.
[1] HORSKÁ, Elena - ORÉMUS, Peter. Processes and problems of the marketing management adaptation at the EU market : the case of the Slovak meat processing industry. In Agricultural economics. - Prague : Institute of Agricultural and Food Information, 2008. ISSN 0139-570X, 2008, vol. 54, no. 8, s. 392-398. Dostupné na internete: http://www.agriculturejournals.cz/publicFiles/01946.pdf.
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