Number of the records: 1
Projection of contact centre CRM for praxis
Title Projection of contact centre CRM for praxis Translation Projekt kontaktného centra CRM pre prax Author info Jana Naščáková, Miroslav Malák Author Naščáková Jana EUBPHFKMR - Katedra marketingu a obchodu PHF Co-authors Malák Miroslav Source document CRM 2008 : Customer Relationship Management ‘08 : the international scientific conference : proceedings of the abstracts organized in framework of grant GACR 402/06/0577 “Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a company” : September, 24th - 25th, 2008 Pardubice. S. 119-125. - Pardubice : Univerzity of Pardubice, 2008. ISBN 978-80-7395-130-6 Document kind schedule of articles from year books Language English Country of Edition Czech Republic systematics 339.138 - Marketing Keywords systém CRM * zákazníci * marketing * predaj * služby * komunikácia Annotation CRM (Customer relationship management) pomáha spoločnosti optimalizovať vzťahy so zákazníkmi integrovaním marketingu, predaja a služieb. CRM pre kontaktné centrum. Komponenty kontaktného centra CRM. Kontaktné centrum CRM v praxi. Public work category Reports at international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E09 00092-001, PHF - Archív EPC, kópia plného textu
article
Number of the records: 1