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Projection of contact centre CRM for praxis

  1. Title Projection of contact centre CRM for praxis
    TranslationProjekt kontaktného centra CRM pre prax
    Author infoJana Naščáková, Miroslav Malák
    Author Naščáková Jana EUBPHFKMR - Katedra marketingu a obchodu PHF
    Co-authors Malák Miroslav
    Source document CRM 2008 : Customer Relationship Management ‘08 : the international scientific conference : proceedings of the abstracts organized in framework of grant GACR 402/06/0577 “Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a company” : September, 24th - 25th, 2008 Pardubice. S. 119-125. - Pardubice : Univerzity of Pardubice, 2008. ISBN 978-80-7395-130-6
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionCzech Republic
    systematics 339.138 - Marketing
    Keywords systém CRM * zákazníci * marketing * predaj * služby * komunikácia
    AnnotationCRM (Customer relationship management) pomáha spoločnosti optimalizovať vzťahy so zákazníkmi integrovaním marketingu, predaja a služieb. CRM pre kontaktné centrum. Komponenty kontaktného centra CRM. Kontaktné centrum CRM v praxi.
    Public work categoryReports at international scientific conferences
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE09 00092-001, PHF - Archív EPC, kópia plného textu

Number of the records: 1  

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