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Selected Aspects of the Evaluation of the Efficiency and Effectiveness of Marketing Activities
- MIHALČOVÁ, Bohuslava - PRUŽINSKÝ, Michal - SZARYSZOVÁ, Petra. Selected Aspects of the Evaluation of the Efficiency and Effectiveness of Marketing Activities. In Europa w okresie przemian. - Lublin : Wydawnictwo Polihymnia, 2016. ISBN 978-83-7847-414-2, pp. 73-84. VEGA 1/0708/14. 1/0708/14, VEGA, Udržateľný rozvoj vysokoškolského vzdelávania v manažérskych odboroch.
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