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The Importance of Sales Strategy – Adjusting Entrepreneurial Sales Strategies in Times of Market Changes and Digital Transformation
- MULKA, Lukas - ŠTETKA, Peter. The Importance of Sales Strategy – Adjusting Entrepreneurial Sales Strategies in Times of Market Changes and Digital Transformation. In Ekonomika a manažment : vedecký časopis Fakulty podnikového manažmentu Ekonomickej univerzity v Bratislave. - Bratislava : Fakulta podnikového manažmentu Ekonomickej univerzity v Bratislave, 2021. ISSN 2454-1028, 2021, roč. 18, č. 1, s. 53-64 online. VEGA 1/0646/20.
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