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Cultural Differences in Perception and Coping with the Change of External Environment.
Title Cultural Differences in Perception and Coping with the Change of External Environment. Parallel title A Case of COVID 19 Pandemics and Its Influence on the Behavior of Elderly Customers. Translation Kultúrne rozdiely vo vnímaní a vyrovnávaní sa so zmenou vonkajšieho prostredia. Prípad pandémie COVID 19 a jej vplyv na správanie starších zákazníkov. Author info Dana Vokounová, Janka Kopaničová Author Vokounová Dana EUBOBFKMA - Katedra marketingu OBF Co-authors Kopaničová Janka EUBOBFKMA - Katedra marketingu OBF Source document Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. P. 43. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9 Note Abstrakt Document kind schedule of articles from periodics Language English Country of Edition Czech Republic Keywords zákazníci * seniori * správanie spotrebiteľa * pandémia * segmentácia trhu * rozdiely kultúrne Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E22 00519-014, kópia plného textu
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