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Cases in Marketing Management

  1. Title Cases in Marketing Management
    Author infoKenneth L. Bernhardt, Thomas C. Kinnear
    Author Bernhardt Kenneth L.
    Co-authors Kinnear Thomas C.
    Issue dataPlano : Business Publ. , 1988. - 767 s.
    Issue4. ed.
    ISBN0-256-03676-4
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords štúdie prípadové * marketing * manažment * riadenie * rozhodovanie * výrobky * distribúcia * reklama * tvorba cien * stratégia podniková * podnik * USA
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677272

    Call numberLocationSublocationInfo
    677272SEKSklad knižničného fonduavailaible

Number of the records: 1  

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