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Přímou cestou

  1. Title Přímou cestou
    Author infoLuboš Kastner
    Author Kastner Luboš
    Source document Marketing magazine. Č. 1 (2002), s. 60-61 [čes. časť]. - Praha : Mladá fronta, 2002. ISSN 1211-7315
    Document kindschedule of articles from periodics
    LanguageCzech
    Country of EditionCzech Republic
    systematics 339.138 - Marketing
    Keywords marketing * manažéri * spotrebitelia * distribúcia * technológie informačné * zákazníci * Česko
    AnnotationVymedzenie pojmu direct marketing, resp. one to one marketingu. Uplatňovanie direct marketingu. Nástup direct marketingu v Čechách. Efektívnosť direct marketingu.
    DatabaseARTICLES
    ReferencesPERIODIKÁ-Súborný záznam periodika
    Numbers2002: 1-6

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