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Fundamentals of Marketing
Title Fundamentals of Marketing Author info William J. Stanton, Michael J. Etzel, Bruce J. Walker Author Stanton William J. Co-authors Etzel Michael J. Walker Bruce J. Issue data New York : MacGraw-Hill , 1991. - 688 s. Issue 8. ed. ISBN 0-07-060957-8 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * trh * výrobky * tvorba cien * distribúcia * predaj * služby * trh medzinárodný * manažment * spotrebitelia Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 677290
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Call number Location Sublocation Info 677290 SEK Sklad knižničného fondu availaible
Number of the records: 1