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Střety marketingu

  1. Title Střety marketingu : uplatnění principu marketingu ve firemní praxi
    Author infoGustav Tomek, Věra Vávrová
    Author Tomek Gustav
    Co-authors Vávrová Věra
    Issue dataPraha : C.H. Beck , 2004. - 216 s.
    Edition C.H. Beck pro praxi
    ISBN80-7179-887-8
    Document kindmonographs
    LanguageCzech
    Country of EditionCzech Republic
    systematics 339.138 - Marketing
    Keywords marketing * riadenie podnikové * stratégia marketingová * komunikácia firemná
    DatabaseBOOKS
    Copy count2, currently available 1, at library only 1
    Call number803064, 803557

    View book information on page www.martinus.sk

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    Call numberLocationSublocationInfo
    803064SEKVšeobecná študovňaIn-Library Use Only
    803557SEKSklad knižničného fonduavailaible

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