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Marketing strategy
Title Marketing strategy Author info O. C. Ferrell, Michael D. Hartline Author Ferrell O. C. Co-authors Hartline Michael D. Issue data Mason : Thomson/South-Western , 2008. - 717 s. Issue 4th ed. , international student edition ISBN 978-0-324-54426-8 , 0-324-54426-X , 978-0-324-36272-5 , (student edition) , 0-324-36272-2 , (student edition) Document kind textbooks Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * stratégia marketingová * plánovanie strategické * etika * zodpovednosť spoločenská * zber dát * analýzy * výhody konkurenčné * zákazníci * produkty * oceňovanie * distribúcia * komunikácia marketingová * kontrola Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 848320
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Call number Location Sublocation Info 848320 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1